Dror RotmanWEB · SYSTEMS · SEARCH · AI
Website design, WordPress management, and business systems
I design, build and manage WordPress websites that make a business easier to understand and trust.
I design, build and manage WordPress websites for businesses that need more than a polished template: strategy, copy, development, ongoing management, SEO and AI-search foundations, so the business is easier to understand and to trust.
Good design reduces doubt.The page structure, wording, proof, mobile layout, and contact flow should all point to the same decision.
Evidence before claims
See the decisions, the implementation, and the limits.
Case studies link visible work to a business problem without inventing private metrics.
Featured case study
Separating two identities without creating two unmanageable sites.
How drormagic.com moved from mixed website-services and performance signals to a clearer bilingual WordPress architecture, working contact system, and separate magic destination.
Read the full case studyRecent work
A few examples of sites built around a real business problem, not a template.
- Site
- drormagic.com
- Type
- Personal brand / systems
- Changed
- A clearer business message, dedicated service pages, and a working contact flow.
- Site
- maktoob.lt
- Type
- Business content site
- Changed
- A structure visitors can scan instead of a messy layout hiding the content.
- Site
- bbmagic.co.il
- Type
- Experience business site
- Changed
- Fast understanding and a cleaner path toward booking for an event business.
- See all workLive sites, screenshots and case studies
How I can help
Most engagements fall into one of these. Which one fits gets decided after a short, free conversation about your actual situation.
- Build
New site or full redesign
For a business that needs a site built outward from a clear offer, not inward from a template. See how a project is handled.
- Manage
Ongoing WordPress management
For a site that already works but needs someone keeping it accurate, fast, and functioning. What ongoing management includes.
- Fix
Specific problems on an existing site
For one or two things that are clearly broken or holding the site back, without a full project. Describe the problem.
Website + system + search
The website is the interface. The system behind it turns attention into business.
I connect the public site to the practical work around it: forms, lead routing, lightweight CRM or database workflows, useful analytics, content structure, and documentation. The result is one clear digital presence that people can understand and systems can act on.
Visitor
Arrives with a question and a few seconds of attention.
A questionWebsite
The offer, the proof and the next step are visible on any screen.
A clear answerForm
Asks only what is needed, and is tested end to end.
A sent requestSystem
Routes the request into a lightweight CRM or database workflow.
A routed leadFollow-up
Useful analytics and documentation, so nothing is lost after the click.
A conversation
A service for each job
Choose the layer that is limiting the business.
Design, build, development, management, SEO, and AI visibility are related, but they are not the same product.
- Design
Website design
Clarify the message, proof, mobile journey, and visual system.
- Build
Website development
Create a maintainable WordPress site with working forms and search foundations.
- Systems
Web development
Connect the public site to workflows, dashboards, integrations, and automation.
- Run
Website management
Keep content, forms, updates, accessibility, and technical health under ownership.
- Search
SEO
Map search intent to useful pages, evidence, links, and measurement.
- AI visibility
AI search and GEO
Build clear entities, answer-ready evidence, and a repeatable visibility benchmark.
Before we work together
What does Dror Rotman do?
Dror Rotman designs and manages websites, especially WordPress websites, and builds practical business systems that help owners organize requests, content, and workflows.
What is the business value of the work?
The value is a clearer offer, stronger trust before the first call, fewer maintenance problems, and a website that can support real business conversations instead of just existing online.
Where does Dror work?
Dror is based in Israel and can work with local and remote clients. The site, content, and systems can be planned for English-speaking audiences and international visitors.
What is GEO and how is it different from SEO?
GEO, generative engine optimization, is about making content easy for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews to find, understand, and cite directly. It overlaps with SEO but puts more weight on direct answers, clear entities, and well-structured FAQs rather than keyword density alone.
Does Dror only work with businesses based in Israel?
No. Dror is based in Israel but works with remote clients internationally, with sites and systems planned for English-speaking and international audiences as well as local ones.
Ready to talk about your site?
A short conversation is enough to tell whether this is a fit. No pressure, no generic pitch.
Talk about your website