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Website design, WordPress management, and business systems

I design and manage WordPress websites that turn visitors into clients.

For small businesses who need a site that actually brings in enquiries, not just a better-looking one.

Website design and digital systems workspace by Dror Rotman
Good design reduces doubt.

The page structure, wording, proof, mobile layout, and contact flow should all point to the same decision.

Recent work

A few examples of sites built around a real business problem, not a template.

See all work

How I can help

Most engagements fall into one of these. Which one fits gets decided after a short, free conversation about your actual situation.

Build

New site or full redesign

For a business that needs a site built outward from a clear offer, not inward from a template. See how a project is handled.

Fix

Specific problems on an existing site

For one or two things that are clearly broken or holding the site back, without a full project. Describe the problem.

Ready to talk about your site?

A short conversation is enough to tell whether this is a fit. No pressure, no generic pitch.

Questions this site answers clearly

Direct answers help both people and search engines understand the business entity behind the site.

What does Dror Rotman do?

Dror Rotman designs and manages websites, especially WordPress websites, and builds practical business systems that help owners organize requests, content, and workflows.

What is the business value of the work?

The value is a clearer offer, stronger trust before the first call, fewer maintenance problems, and a website that can support real business conversations instead of just existing online.

Where does Dror work?

Dror is based in Israel and can work with local and remote clients. The site, content, and systems can be planned for English-speaking audiences and international visitors.

What is GEO and how is it different from SEO?

GEO, generative engine optimization, is about making content easy for AI answer engines like ChatGPT, Perplexity, and Google AI Overviews to find, understand, and cite directly. It overlaps with SEO but puts more weight on direct answers, clear entities, and well-structured FAQs rather than keyword density alone.

Does Dror only work with businesses based in Israel?

No. Dror is based in Israel but works with remote clients internationally, with sites and systems planned for English-speaking and international audiences as well as local ones.

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